Dream Bikini Privacy Policy

Last updated: 16 July 2026

Dream Bikini is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains how we collect, use, store and share personal information when you:

• visit our website;

• place an order;

• contact us;

• sign up for marketing;

• apply to or participate in one of our athlete or affiliate programmes;

• enter a promotion or giveaway; or

• otherwise interact with Dream Bikini.

Dream Bikini is a trading name of Dream Fitness Group Ltd, a company registered in England and Wales.

This Privacy Policy applies to the Dream Bikini website and online shop. The Prep & Pose App has a separate App Privacy Policy.

1. Who is responsible for your information?

For the purposes of UK data protection law, the data controller is:

Dream Fitness Group Ltd
Trading as Dream Bikini
Registered in England and Wales
Unit 5
133 Vaughan Street
Manchester
M12 5DU
United Kingdom

Email: info@dreambikini.co.uk

References in this Privacy Policy to “Dream Bikini”, “we”, “us” or “our” mean Dream Fitness Group Ltd trading as Dream Bikini.

2. The personal information we collect

The information we collect depends on how you use our website and services.

Information you provide to us

We may collect information that you provide when you place an order, create a customer account, complete a form or contact us, including:

• your name;

• email address;

• telephone number;

• billing address;

• delivery address;

• account login information;

• order details;

• product preferences;

• competition date;

• federation and competition category;

• measurements and sizing information;

• cup size and glute-coverage preferences;

• design, fabric and rhinestone choices;

• information included in your order notes;

• correspondence with us;

• customer-service enquiries;

• reviews and feedback;

• photographs or videos you choose to send to us;

• social-media username;

• giveaway or promotion entries; and

• athlete, ambassador or affiliate application information.

Competition-suit measurements and information about your competition preparation may sometimes reveal information relating to your body or physical condition. We use this information only where necessary to create, alter or provide the products and services you request.

Please provide only the information needed for your order or enquiry.

Payment information

Payments made through our website are processed by secure third-party payment providers, such as Shopify Payments, PayPal or another payment method offered at checkout.

We do not normally receive or store your complete payment-card number, card security code or online banking credentials.

We may receive limited payment information, such as:

• confirmation that payment was successful;

• the payment method used;

• the last few digits of a payment card;

• transaction references;

• refund information; and

• billing or fraud-prevention information.

The payment provider processes your payment information under its own privacy terms.

Information collected automatically

When you visit our website, certain technical information may be collected automatically, including:

• your IP address;

• browser type and version;

• device type;

• operating system;

• approximate location derived from your IP address;

• pages viewed;

• links clicked;

• referring website;

• date and time of visits;

• shopping-basket activity;

• checkout activity;

• cookie identifiers; and

• information about how you interact with the website.

We may collect this information through cookies, pixels, analytics tools and similar technologies.

More information is provided in the cookies section below.

Information from other sources

We may receive information from:

• payment providers;

• delivery companies;

• Shopify and other ecommerce service providers;

• marketing and email platforms;

• analytics providers;

• social-media platforms;

• fraud-prevention providers;

• affiliates or athletes referring an order; and

• publicly available sources where appropriate.

For example, a courier may provide us with tracking or delivery information, and a payment provider may tell us whether a payment has been approved.

3. How we use your information

We may use personal information to:

• process and fulfil orders;

• make, customise or alter your products;

• confirm orders and send service updates;

• arrange delivery and provide tracking information;

• manage payments, refunds and returns;

• communicate with you about your order;

• provide customer support;

• respond to enquiries;

• maintain customer accounts;

• provide fittings, alterations and Perfect-Fit support;

• prevent fraud and misuse;

• protect our website, customers and business;

• improve our products, website and customer service;

• understand website use and purchasing trends;

• manage giveaways, promotions and discount codes;

• administer athlete, ambassador and affiliate programmes;

• calculate and pay affiliate commission;

• send marketing where permitted;

• maintain appropriate tax, accounting and business records;

• establish, exercise or defend legal claims; and

• comply with legal and regulatory obligations.

We will not use your personal information for a purpose that is incompatible with the reason it was collected unless permitted or required by law.

4. Our lawful bases for using your information

UK data protection law requires us to have a lawful basis for using personal information.

Depending on the circumstances, we rely on the following lawful bases.

Contract

We use information where it is necessary to:

• process your order;

• make a product to your specifications;

• take payment;

• deliver your order;

• manage returns, refunds or alterations; and

• provide customer support connected to your purchase.

Without this information, we may be unable to accept or fulfil your order.

Legitimate interests

We may use information where it is necessary for our legitimate business interests and those interests are not overridden by your rights.

These interests may include:

• operating and improving our website;

• understanding how customers use our services;

• preventing fraud;

• protecting our business and systems;

• answering enquiries;

• maintaining customer relationships;

• keeping appropriate business records; and

• promoting similar products to existing customers where legally permitted.

Consent

We rely on consent where required, including for:

• certain marketing communications;

• non-essential cookies;

• the use of customer photographs or videos for marketing where permission is needed; and

• other optional uses that we explain when requesting your consent.

You may withdraw consent at any time. Withdrawing consent does not make earlier processing unlawful.

Legal obligation

We may use or retain information where necessary to comply with legal obligations, including:

• tax and accounting requirements;

• consumer-protection laws;

• responding to lawful requests from authorities; and

• maintaining records required by law.

Legal claims

Where necessary, we may use information to establish, exercise or defend legal claims.

5. Measurements, photographs and competition information

When ordering a handmade or made-to-measure product, you may provide measurements, sizing information, competition details and photographs.

We use this information to:

• advise you about sizing or design;

• make your product;

• assess fit;

• provide alterations;

• help resolve an issue with your order; and

• provide the service you requested.

We do not use private fitting or progress photographs for advertising without your permission.

Please do not send photographs or information that are not necessary for your order or enquiry.

Where you send us a photograph of another person, you must have their permission to do so.

6. Marketing communications

We may send you news, product launches, offers and other marketing where:

• you have consented to receive it; or

• the law permits us to contact you as an existing customer about similar products and you have not opted out.

We will not sell your contact details to another business for its own marketing.

You can stop receiving marketing emails at any time by:

• clicking the unsubscribe link in an email; or

• contacting info@dreambikini.co.uk.

Unsubscribing from marketing will not stop essential messages relating to an active order, payment, delivery, return or customer-service enquiry.

We may retain limited information on a suppression list to ensure that we respect your request not to receive future marketing.

Electronic marketing in the UK is also subject to the Privacy and Electronic Communications Regulations. Individuals must generally consent to marketing emails unless the existing-customer “soft opt-in” applies.

7. Cookies and similar technologies

Our website uses cookies and similar technologies.

Cookies are small files stored on your device when you visit a website.

We may use the following types of cookies:

Essential cookies

These cookies are required for the website to work and may be used to:

• keep products in your basket;

• operate checkout;

• remember security settings;

• process payments;

• prevent fraud; and

• maintain website functionality.

Essential cookies do not normally require consent.

Analytics and performance cookies

These cookies help us understand:

• how visitors use our website;

• which pages are popular;

• how customers navigate the site; and

• whether technical problems occur.

Where required, these cookies are used only after you provide consent.

Functional cookies

These cookies remember choices and preferences to provide a more personalised website experience.

Advertising and social-media cookies

These cookies may be used to:

• measure advertising performance;

• show relevant advertisements;

• understand whether an advertisement resulted in a visit or purchase; and

• support social-media features.

Where required, these cookies are used only with your consent.

You can manage non-essential cookies through our website cookie banner or through your browser settings.

Disabling certain cookies may affect how the website functions.

8. Who we share information with

We share personal information only where necessary to operate our business, fulfil orders or comply with the law.

We may share information with:

• Shopify and our ecommerce platform providers;

• payment processors;

• banks and financial-service providers;

• delivery companies and postal services;

• customs authorities and international delivery partners;

• email and marketing platforms;

• website hosting and IT providers;

• analytics providers;

• advertising and social-media platforms where consent or another lawful basis applies;

• customer-service providers;

• accountants, legal advisers and professional advisers;

• fraud-prevention and security providers;

• insurers;

• regulators, courts, law-enforcement agencies and public authorities where legally required; and

• a buyer, investor or successor organisation in connection with a possible sale, investment, merger or restructuring of the business.

Service providers are permitted to use personal information only as necessary to provide their services or meet their own legal obligations.

We may also share information where necessary to protect our rights, property, customers or other people.

9. International deliveries

Where you place an international order, we may need to provide your:

• name;

• address;

• telephone number;

• email address;

• order contents; and

• order value

to couriers, customs authorities and international delivery partners.

This information is necessary to deliver the order and complete customs procedures.

Customs authorities may require information about the contents and value of the parcel.

10. International transfers of information

Some of our service providers may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps required by applicable data protection law to protect it.

These safeguards may include:

• transferring information to a country recognised as providing adequate protection;

• using approved contractual protections;

• relying on the UK International Data Transfer Agreement or UK Addendum; or

• using another lawful transfer mechanism.

You can contact us for more information about the safeguards relevant to your personal information.

11. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, tax, fraud-prevention and dispute-resolution requirements.

Typical retention periods may include:

• Order and transaction records: normally up to six years after the end of the relevant financial year or relationship, where required for tax, accounting or legal purposes.

• Customer-service correspondence: normally for up to six years where connected to an order, complaint or potential legal claim.

• Measurements and custom-order information: for as long as reasonably necessary to make the product, provide fitting support, deal with alterations and maintain relevant order records.

• Marketing information: until you withdraw consent, unsubscribe or we determine that the information is no longer required.

• Suppression records: for as long as necessary to ensure that we continue to respect your marketing preference.

• Unsuccessful giveaway or athlete applications: only for as long as reasonably necessary to administer the relevant campaign, unless you agree that we may retain the information for another opportunity.

• Website and analytics information: according to the settings and retention periods of the relevant analytics or cookie service.

We may retain information for longer where required by law or where reasonably necessary to establish, exercise or defend a legal claim.

We may anonymise information so that it can no longer identify you. Anonymised information may be retained for statistical and business-analysis purposes.

12. Security

We use reasonable administrative, technical and organisational measures designed to protect personal information against:

• accidental loss;

• unauthorised access;

• misuse;

• alteration;

• disclosure; and

• destruction.

Access to personal information is limited to people and service providers who reasonably require it.

Payments are handled through secure payment providers rather than by Dream Bikini directly storing complete card details.

However, no website, electronic transmission or storage system can be guaranteed to be completely secure.

You are responsible for keeping any customer-account password confidential and for notifying us if you believe your account or information has been compromised.

13. Your data-protection rights

Depending on the circumstances, you may have the right to:

• request access to your personal information;

• request correction of inaccurate or incomplete information;

• request deletion of your personal information;

• request restriction of processing;

• object to certain processing;

• object to direct marketing at any time;

• request transfer of certain information to you or another organisation;

• withdraw consent where we rely on consent; and

• complain to a data-protection authority.

These rights are subject to legal conditions and exemptions and may not apply in every situation.

To exercise a right, contact:

info@dreambikini.co.uk

Please explain what you are requesting and provide enough information for us to identify the relevant records.

We may ask you to confirm your identity before completing a request.

We do not normally charge a fee, although the law permits a reasonable fee or refusal in limited circumstances involving manifestly unfounded or excessive requests.

A UK privacy notice should explain the organisation’s purposes, lawful bases, retention periods, recipients and individual rights.

14. Complaints

Please contact us first if you have concerns about how we handle your personal information:

Email: info@dreambikini.co.uk

You also have the right to complain to the UK Information Commissioner’s Office.

The Information Commissioner’s Office is the UK supervisory authority for data protection.

Its official website provides information about how to make a complaint.

You may also have the right to complain to a data-protection authority in the country where you live.

15. Customer accounts

Where our website allows you to create a customer account, you are responsible for:

• keeping your login information confidential;

• using a secure password; and

• informing us if you believe someone has accessed your account without permission.

We use customer-account information to provide account features such as viewing order information and managing your details.

You may contact us if you wish to request deletion of your customer account.

We may still need to retain certain order and transaction records to meet legal, accounting or dispute-resolution obligations.

16. Social media

If you communicate with us through Instagram, Facebook, TikTok or another social-media platform, that platform may independently collect and use information about you.

Your use of a social-media platform is governed by that platform’s privacy policy.

Where you tag Dream Bikini publicly, post a public review or send us content specifically for reposting, we may contact you to ask for permission to share it.

We will not use private customer photographs for marketing without permission.

17. Reviews

If you leave a review, the information you choose to include may be displayed publicly.

This may include:

• your name or display name;

• rating;

• review text; and

• photographs or videos you upload.

Please do not include information in a public review that you do not want other people to see.

We may use a third-party review platform to collect and display reviews.

18. Giveaways, competitions and promotions

If you enter a giveaway, competition or promotion, we may use the information you provide to:

• administer the promotion;

• verify eligibility;

• contact winners;

• arrange delivery of prizes; and

• meet legal or record-keeping requirements.

We will not automatically add you to a marketing list solely because you entered a giveaway unless:

• you separately consent; or

• another lawful basis applies and the law permits it.

Additional terms may apply to individual promotions.

19. Athlete, ambassador and affiliate programmes

If you apply to or participate in a Dream Bikini athlete, ambassador or affiliate programme, we may collect information including:

• your name;

• contact details;

• social-media profiles;

• competition history;

• application answers;

• referral-code information;

• sales and commission information;

• payment details needed to pay commission; and

• related correspondence.

We use this information to:

• assess applications;

• administer the programme;

• provide discount or referral codes;

• calculate and pay commission;

• communicate with participants; and

• prevent misuse or fraudulent referrals.

Additional programme terms may apply.

20. Children’s information

Our products and website are intended primarily for adults and bodybuilding competitors.

We do not knowingly collect personal information directly from children under 13.

If you are under 18, a parent or guardian should assist with any purchase and provide any necessary consent.

If we learn that we have collected a child’s personal information without appropriate permission, we will take reasonable steps to delete it.

A parent or guardian who believes that a child has provided personal information to us may contact info@dreambikini.co.uk.

21. External websites

Our website may contain links to third-party websites, platforms or services.

We do not control the privacy practices of independent third parties and are not responsible for their content or handling of personal information.

You should read the privacy policy of any third-party service you use.

22. Business changes

We may disclose or transfer personal information in connection with:

• an investment;

• merger;

• reorganisation;

• sale of assets;

• sale of the business; or

• transfer to a successor company.

Any recipient will be required to handle personal information in accordance with applicable law.

23. Changes to this Privacy Policy

We may update this Privacy Policy to reflect:

• changes to our business;

• changes to our website or services;

• changes to our service providers;

• new legal requirements; or

• changes in how we use personal information.

The current version will be published on this page and the “Last updated” date will be revised.

Where a change materially affects how we use personal information, we will take reasonable steps to bring the change to your attention.

24. Contact us

For privacy questions, requests or complaints, contact:

Dream Bikini
A trading name of Dream Fitness Group Ltd
Registered in England and Wales

Address:
Unit 5
133 Vaughan Street
Manchester
M12 5DU
United Kingdom

Email: info@dreambikini.co.uk